Chinese Newspapers in Australia - China Key Consulting

25 May 2013
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Marketing
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A recent census declared that the Chinese population has risen to over 800,000 in Australia; alongside this Chinese languages are spoken by over 4% of the Australian population – more so than Italian and Greek.

The significance of an increase in Chinese migrants and languages stands analogous to the intense development of the Chinese economy, and the partnership between China and Australia. Merchandise trade between China and Australia has increased from $113 million to $21 billion in the last 30 years. In 2008 Australia relied on China, as it’s 3rd highest merchandise trading partner.

In conjunction with an increase of Chinese migrants, a demand for native publications has grown. Starting in the late 19th Century, Chinese publications became available to cater to the Chinese community. After a 20-year hiatus, in which almost zero Chinese newspapers were published – the 1980s spiked resurgence.

Publishing via the Chinese community is increasing in Australia. In 2003, there were approximately 20 weekly and 5 daily newspapers. The efficacy of using Chinese language newspapers to convey important products and services is proven to be high. The current level of Chinese publications in Australia is relatively low, although with the increasing trend of Chinese involvement with Australia it is sure to increase in the future.

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